About us
We work with purpose-led organisations tackling complex challenges - where impact, sustainability and financial viability must move together, not compete.
Our work blends insight, collaboration and experimentation with commercial discipline, supporting leaders to make confident decisions and turn ambition into outcomes that last.
We help clients design, launch and scale impact-led strategies, products and services that hold up in the real world, typically supporting organisations navigating uncertainty, system-level complexity and pressure to demonstrate meaningful change.
Our approach is pragmatic and collaborative. We don’t produce slides for their own sake; we work alongside teams to surface insight, stress test assumptions and translate strategy into action. We are comfortable operating in the grey zone - where evidence is incomplete, trade-offs are real and there is no single right answer.
The goal is always the same: informed decisions that lead to action, and action that leads to sustainable impact.
Ra Goel
Founder
Ra is the founder of neu Impact - a strategist and innovator working at the intersection of impact, income and delivery.
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With over 20 years’ experience across the private, public and not-for-profit sectors, he helps organisations navigate complexity, make confident decisions and translate ambition into action.
Ra leads the work directly, drawing on a trusted network of specialists when needed.
Clients and Community
Over the years, we are proud to have partnered with UK not-for-profits, central government departments and purpose-led businesses on strategy, product & service design and innovation programmes addressing complex challenges.
We are also dedicated to giving back by providing mentorship to high potential impact ventures and social enterprises.
